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8.18.09 ShortsHD Taps Andrita Media Center to Launch HD Network Andrita Providing Transmission and Network Playback Services for ShortsHD
(Los Angeles, Calif. – August 18, 2009) Broadcast Facilities, Inc. (BFI), owner and operator of Andrita Media Center, the largest independent SD and HD network origination, production, post-production and digital media facility on the West Coast, today announced they will be providing transmission and network playback services for ShortsHD (AT&T U-verse Channel 1789).
Andrita’s expanded state-of-the-art HD network playback center will support the origination of ShortsHD’s extensive selection of short movies content on a 24/7 basis. The network playback services provided by Andrita also include automated HD graphics insertion. Andrita’s launch of ShortsHD’s network highlights its unique position as a large-scale, independent facility equipped with the required technology to help content providers originate and uplink content as they deploy new HD networks.
“ShortsHD is an exciting addition to Andrita’s fast growing roster of HD networks,” commented Bill Tillson, BFI’s President and Chief Operating Officer. “We are pleased to bring this unique and innovative network to North America and to be an integral part of the expansion of ShortsHD’s global footprint. We have launched this HD network utilizing the Omnibus iTX IT-based transmission platform which supports our ongoing commitment to providing our clients an unsurpassed combination of services, operations and engineering talent in the most cost-effective manner.”
We’re thrilled to be working with Andrita, bringing the best short movies to US audiences in their full HD glory.” said Carter Pilcher, Shorts International’s CEO. “Andrita’s responsive service and great technology are a great platform to bring these incredible movies to America.”
About Broadcast Facilities, Inc’s Andrita Media Center The Andrita Media Center is a state-of-the-art 106,000 sq. ft. multi-channel HD/SD digital server based network origination, satellite transmission, production and post-production media facility located in Los Angeles, California. Andrita originates a large roster of networks 24/7 including: MGM HD, Hallmark HD Movie Channel, The Tennis Channel HD and SD, Current TV, SiTV, Universal Sports Network, Game Show Network, AFN, the Africa Channel US and UK and three Tai Seng Asian movie Channels to name a few. Andrita’s HD/SD production facilities and stages are utilized by multiple high-profile production clients including: MTV, HBO, ABC, CBS and 20th Century Fox Television. Andrita houses a fully integrated tapeless digital post-production environment including 40 Final Cut Pro HD/SD edit stations and three audio suites. In addition to channel origination and transmission services, Andrita provides disaster recovery, transcode/encode digital media creation to all major encode specifications including VOD, digital media manipulation including metadata, and digital file transfers via satellite, fiber, and IP.
About ShortsHD ShortsHD™ is the first high definition channel dedicated to short movies. ShortsHD™, the high definition version of ShortsTV™, is operated by Shorts International, the world’s leading short movie entertainment company with the largest movie catalogue devoted to short movies. Shorts International also operates ShortsTV™ UK, a pay TV channel available in the United Kingdom on BSkyB (Channel 342) and ShortsTV™ France available in France, Belgium, Luxembourg on Numericable (Channels 134 and 52). Shorts™ is the short movie on-demand service available on iTunes movie stores in the US, UK, Canada and Germany. Further information can be found at www.shortshd.com and www.shortstv.com. The company is headquartered in London, England with additional offices in Paris, New York and Los Angeles led by Carter Pilcher, Chief Executive. Shorts International is owned by Shorts Entertainment Holdings and Liberty Global Ventures.
For more information please contact: Andrita Media Center Angela J. Pierce apierce@andrita.com Phone: 323-344-4565 www.andrita.com
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